Your environmental footprint
Today is an important day, it is Earth Day.
On this day, which should be celebrated all year round, we must emphasize the importance of a healthy planet, because without it we do not exist.
Therefore, we will certainly not deny the harmful environmental impact of textiles, but being in the industry, we must defend the importance of the longevity of a garment.
Clothes are a basic need for everyone. However, it is not necessary to buy the same item 15 times a year.
We sometimes hear in stores "$169 for a cardigan! At that price I can buy 4 more.
Of course, at many retailers it is possible to buy 10 cardigans for the price of one at La Raffinerie. However, our $169 cardigan will not need to be replaced 10 times a year. An item that costs more is not expensive for the sake of being expensive. Behind this cardigan is a dedicated, meticulous and passionate team. Our $169 cardigan is durable, original and thoughtful.
The value of an item is also related to how you will use it. If a sweater costs $10 I agree that it seems like a good deal for your wallet. However, you wear it twice and after a wash it's not the same item at all; it has shrunk, the seam turns and the look of the sweater is simply not the same. For 10$ it will have been worn twice which makes you a cost of 5$ per use. If you buy one for $75, but are able to wear it a minimum of 15 times, your sweater has already paid for itself.
Buying local is also important in the environmental issue. Many of our companies are from Quebec, such as Dailystory, Selv, Horace, Un Art de Vivre, Kase Me, etc. These companies travel few kilometers to get their products. These companies travel few kilometers to reach our store and for us, these kilometers are important. Moreover, these companies try to contribute in their own way to the preservation of our planet, including Kase Me, which has partnered with the non-profit organization Offset Earth, which aims to plant as many trees as possible to reforest the forests. In 2020, Kase Me planted 40,000 trees